Beetle Bailey Arrives on the Reels via Lady Luck Games Partnership with King Features

Stockholm, 24.08.2022 – Iconic U.S. Army soldier Private Beetle Bailey has made his way from Mort Walker’s legendary comic book pages and onto the reels in Lady Luck Games’ first-ever branded slot release Beetle Bailey, in partnership with King Features Syndicate.

This 4-reel, 81 ways to win slot now transports players to Camp Swampy, where Beetle Bailey is joined by a host of famous faces, including Platoon Sergeant Orville P. Snorkel, Brigadier General Amos T. Halftrack, Miss Buxley, and Cookie.

Lucky players can attain cash prizes through two memorable features, Wild Wake Up and the Camp Swampy Golf Bonus, both of which boast incredible gameplay and sleek animations that truly showcase the sleepy soldier and his comrades.

The Wild Wake Up feature is triggered when the Beetle and Sarge symbols land on reels two and three, respectively. The duo will fight, and when the dust settles, between three and six wild symbols are left behind on the reels, forming a big win.

In The Camp Swampy Golf Bonus, Beetle Bailey joins Amos T. Halftrack atop a cliff as he hits golf balls into the camp. Meanwhile, a Jeep drives around collecting prizes in a board-game style feature that only ends when the truck hits three live grenades.

Players can gamble their winnings in a traditional card game that can see them double or quadruple their prize. Those wishing to jump straight to bonus gameplay can utilize a bonus buy feature.

Heralding this exciting new release, Mads Jørgensen, Co-Founder and Chief Executive Officer of LL Lucky Games AB said: “A lot of hard work has gone on behind the scenes to ensure that we could release this incredible branded slot alongside King Features Syndicate, especially considering this slot is close to our hearts as Beetle Bailey enjoyed great prominence in Scandinavia, locally appearing as

Knasen, Basserne, and Billy in Sweden, Denmark, and Norway respectively, becoming classic comics for over 40 years in these markets alone.”

“There’s no doubting that Beetle Bailey is a truly iconic character that will put a smile on players’ faces. We’re absolutely delighted to have immortalized him in this brilliant new release.”

Carla Silva, VP/GM, Global Head of Licensing at King Features, said: “Beetle Bailey has been entertaining people for over 70 years, and we’re delighted to see Mort Walker’s iconic character appear on the reels of this exciting game that we know fans and players alike will enjoy.”

Beetle Bailey was released exclusively on the 10th of August for ComeOn!, Adjarabet and Novibet. From today it will be available for all top-tier operators in the most significant markets.

About Beetle Bailey

Beetle Bailey was created by Mort Walker as a college-themed strip in 1950. Beetle joined the Army in 1951 when the Korean War began. Mort won the National Cartoonist Society’s award as the best cartoonist of the year for 1953, and Beetle Bailey became a certified success with licensed products and a growing list of clients. From 1954 to 1968, the circulation of Beetle Bailey grew from 200 newspapers to 1,100, and many new characters were added to the cast. Today, after more than seven decades, Mort Walker’s creation is still one of the most popular comic strips in the world.