FocusGN Julian Borg-Barthet Interview

1. Recently, you pointed out that event participation is essential for any gaming company. What value do you see in ICE London in particular?

It is well-known that ICE London is Europe’s biggest Global Gaming Hub for all B2B industry experts. It is a leading gaming technology event in many fields, including business growth, development, and networking. For the Lady Luck Games, the most important part of this event is to secure potential business cases with gaming operators and aggregators. It is a perfect opportunity to showcase our product through physical meetings with our partners. This year, for the first time, we will promote our company by having a stand, N3-438. This is a big step for us and would help gain industry recognition and increase brand awareness. We truly believe that ICE London is the most significant gaming show in Europe, and we are excited to be a part of it.

2. What will be the company’s proposal for this edition of the expo?

One of the key points during this event will be promoting and showcasing our new StormRGS. In April of last year, we finalized the acquisition of ReelNRG. One of the crucial benefits of this acquisition was getting access to ReelNRG’s well-established StormRGS (Remote Gaming Server) platform built on a microservice-based architecture, which makes it easy to scale up. On top of the above benefits, Lady Luck Games, via StormRGS, will now be able to provide its operators and partners with gamification tools. Such tools boost game performance by increasing the number of unique active players, game rounds, as well as the size of the bet, and are fully customizable, and it`s up to the operator to decide on the prize pool, games, or their duration. We will also demonstrate how exciting gamification tools are by making our own tournament, where participants can win fantastic prizes. We will also give an overall view of our future roadmap and exciting products in the pipeline.

3. How do you evaluate the performance of the first Megaways slot SpinJoy Society Megaways after its launch in November?

We are delighted with the outcome of releasing our first Megaways game, as it exceeded our expectations. It`s been almost 8years since Big Time Gaming introduced the Megaways mechanics to the industry. Since then, many gaming providers have used them in their slot games. The objection to taking this path was that the market had seen it all with the Megaways mechanic, and it could be saturated, but the outstanding results that this game has given us proved, that the Megaways era is not finished yet. We aim to release more slot games in 2023 using those iconic mechanics.

4. What do you think will be the keys to making a difference in online games in 2023?

We might think we`ve seen it all, but this idea is proven wrong month after month. The iGaming world has changed massively during the past years. Many circumstances had an impact on it. A couple of years ago, slot providers were proudly announced going mobile. Now it is expected from every provider who wants to survive in our modern world. The Covid pandemic moved a lot of players from land-based casinos to online. The gaming market grows rapidly, and with so many new providers entering the market almost weekly, existing companies are required to stay innovative and openminded. Market regulations also greatly impact the delivered content and often slow it down. I hope that in 2023 we will see more players` protection and education programs rather than more restrictions. That would have a massive impact on newly developed gaming content.

5. What markets will Lady Luck Games focus on in the upcoming months? What are your expectations of the International Legislators’ Agenda?

Last year we signed a couple of exciting agreements with major operators in the most vital markets, such as Latin America, Europe, and Asia. Now is a time for us to explore the world even more and gain the necessary certification and licenses to operate in North America. We`ve already applied for the Ontario license in Canada, now our aim is to strengthen our presence also in the USA. There are a lot of growth opportunities in the online gambling sector. Our steps will depend on new legislation and regulations.