Lady Luck Games and 1609 Group

LL Lucky Games (publ) signs an agreement with 1609 Group for exclusive distribution rights in South Africa

The Swedish game studio LL Lucky Games AB (the “Company”) announces that the Company’s broad game portfolio will be available exclusively to 1609 Group on the South African market.

Players in South Africa are now given the opportunity to discover the Company’s high-quality games, with well-designed graphics and exciting sound effects in entertaining gaming experiences. 1609 Group gets access to titles like Beetle Bailey, Valhôll Wild Hammers, Orango Tango, Mr. Alchemist, Weight of the Gun, and the game studio’s latest hit – The Treasures of Tizoc.

1609 Group holds the “National Manufacturer, Maintenance and Suppliers Licence” and is a leading supplier and pioneer in premium gaming solutions to the most successful players in the South African market. An innovative company when it comes to offering customized and cutting-edge games. With over 30 years of experience in the industry, 1609 Group has created key relationships with gaming providers to provide customers with the ultimate gaming experience.

South Africa is the largest gambling market on the African continent, with annual gambling revenues of over $2 billion. The company estimates that the collaboration with 1609 Group will generate revenue from the third quarter of 2022.

“By launching our games with 1609 Group, we offer direct integration via our new gaming platform from ReelNRG. A spin-off of the ReelNRG acquisition that we can now benefit from. Integrating our products into Tier 1 iGaming operators gives us access to the entire value chain, and we now see the power of the foundation we have built in the company in recent years,” says Mads Jørgensen, co-founder, and CEO of LL Lucky Games AB.

Mads adds: “We are excited about the exclusive partnership and look forward to a fruitful collaboration in a growing market. With the collaboration, we strengthen our position and can now distribute our games to more customers in licensed markets.”

“We are delighted to be the chosen partner to present Lucky Games’ game launches in the South African market. With such an extensive game portfolio of premium games, we are able to deliver the most entertaining games. We look forward to our exclusive collaboration,” conveys 1609 Group.