Lady Luck Games partners with Future Anthem

Lady Luck Games partners with Future Anthem to unlock never-before-seen views of players

Amplifier AI will allow the innovative studio to understand the game behavior and build more data-driven products.

London, Wednesday 13 April 2022 — Lady Luck Games, developers of digital slot machines to gaming operators, who maintain a strong focus on the gameplay experience and sticky design, has signed up to the Performance Optimisation module of Future Anthem’s game-changing Amplifier AI.

Performance Optimisation is one of three components offered by Amplifier AI, the all-in-one product built to personalize the player experience for everyone. Casino operators and game studios also use Amplifier AI to Personalise player experiences in real-time and to enhance overall Customer Experience in gaming.

Founded in 2019, Lady Luck Games is part of a new breed of disruptive slots suppliers combining creative forces, high-end technology skills, and solid business knowledge.

Amplifier AI will provide Lady Luck Games with an in-depth analysis of every bet players make on their innovative games and products, for the first time allowing it to:

  • Visualize player and game behaviors — to provide a clear view of the most impactful behaviors that underpin game design
  • Conduct extensive game analysis — to take learnings from their diverse games portfolio across operators to implement improvements
  • Optimize game launches – review and assess new game launches across player groups, countries, and brands
  • Undertake data-driven game design — continue to build engaging games for targeted player types
  • Utilize AI to grow faster — take advantage of machine learning to implement recommendations across games, gameplay, and game launches

Vadim Fedorov, co-founder, and CTO of Lady Luck Games says: “AI-powered data analytics is the crucial tool to have for any modern product, we are looking forward to using the Future Anthem Amplifier system to get better insights from our data.”

Leigh Nissim, CEO of Future Anthem, adds: “Lady Luck Games have big ambitions and is focused on building engaging games for their players – we’re excited to help them on the next step in their journey. Amplifier AI will enable them to take advantage of the latest generation of AI to build data-driven titles that improve the player experience whilst optimizing performance across their operator customers.”

Powered by Anthemetrics, the industry’s first game data science platform, Amplifier AI interprets player behaviors at scale to deliver intelligence, predictions, and actions that can be applied to portfolio decisions, product design, and player safety when gambling.

Lady Luck Games joins the group of innovating studios that have partnered with Amplifier AI, including – most recently – RAW iGaming. Future Anthem is also rusted by the likes of Betfred, Big Time Gaming, Blueprint Gaming, DGC, Gamesys, a Bally’s Corporation Company, Paddy Power Betfair.

About LL Lucky Games

LL Lucky Games AB (publ) develops, produces, and markets digital slot machines to gaming operators. Founded in Stockholm in 2019 by a group of industry veterans, it maintains a strong focus on the gameplay experience and sticky design. The company now boasts an ever-expanding portfolio of games, using in-house innovation and creativity with high-end technology and a solid business sense. Trading in LL Lucky Games shares began on Nasdaq First North Growth Marked on June 23, 2021.