Lady Luck Games partners with iSoftBet

Swedish game provider, Lady Luck Games, signed a comprehensive agreement with top-tier aggregator iSoftbet.

The agreement will see iSoftBet’s operator network gain access to leading Lady Luck titles such as Beetle Bailey, The Treasures of Tizoc, Valholl: Wild Hammers, Madame Clues, and Mr. Alchemister.

The games will join a portfolio of more than 8,000 third-party titles from more than 70 leading industry suppliers.

This collaboration is another milestone for Lady Luck Games, and it marks another strong commercial collaboration for iSoftBet to bolster its aggregation network further.

Mads Jørgensen, Co-Founder and Chief Executive Officer of Lady Luck Games, said: “We are thrilled to announce our new collaboration with iSoftBet.

“It boasts one of the industry’s biggest aggregation platforms, as well as access to numerous key regulated markets. We look forward to fruitful cooperation.”

Lars Kollind, Head of Business Development at iSoftBet, said: “Lady Luck Games has quickly established itself as an incredibly exciting provider of immersive slots content, and we’re proud to be able to add their products to our aggregation offering.

“It’s an exciting moment for both parties, and we can’t wait to see what we can achieve together.”

About iSoftBet

iSoftBet is a premium online and mobile casino games supplier and aggregator with ‘Serious fun’ at its heart – delivering amazing experiences to the world’s largest and most successful brands and their players.

iSoftBet is built on a foundation of its values: respect, curiosity, and passion. They professionally deliver fun experiences while placing their employees, partners, and players at the core of their success, growth, and sustainability.

Their content suite includes a range of more than 150 proprietary slots and table games plus a collection of more than 8,000 third-party titles via their advanced Game Aggregation Platform. GAP offers online casinos rapid, one-time integration to more than 80 of the industry’s leading online and mobile game software providers, including Red Tiger, Pariplay and Ainsworth, to name a few.

Their advanced marketing and player engagement solutions such as iNgame are automated, configurable gamification tools that enhance the user experience and empower their partners to engage audiences in a more meaningful way.

iSoftBet is committed to responsible gaming and complies with the most stringent global regulatory bodies. They are licensed in 20 regulated markets, including the UK, Malta, and Romania, and are approved to distribute content in multiple regulated markets, including Greece, Italy, Spain, Portugal, Hungary, and Romania.

About Lady Luck Games

LL Lucky Games AB (publ) develops, produces, and markets digital slot machines to gaming operators. Founded in Stockholm in 2019 by a group of industry veterans, it maintains a strong focus on the gameplay experience and sticky design. The company now boasts an ever-expanding portfolio of games, using in-house innovation and creativity with high-end technology and a solid business sense. Trading in LL Lucky Games shares began on Nasdaq First North Growth Marked on June 23, 2021.

 

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