Lady Luck Games teams up with King Features

Lady luck games teams up with king features
for branded games featuring iconic comic characters

New Online Casino Games Featuring Popeye, Olive Oyl, and Flash Gordon To Debut in 2022

STOCKHOLM, XX December 2021 – Swedish slots specialist Lady Luck Games has penned a deal to create branded games featuring some of the world’s most popular entertainment characters.

The three-year co-development agreement with King Features Syndicate, a unit of Hearst, will see the likes of Popeye, Olive Oyl, and Flash Gordon appear in slots across Europe and Asia for the first time, further expanding its reach to fans across the world within the growing online casino game category.

Starting in 2022, King Features Syndicate will work in tandem with Lady Luck’s math specialists to bring together classic character designs with unique gameplay, with the first games expected to be showcased at ICE London in February.

Paying tribute to Lady Luck Games’ board member and international branding expert Claes Kalborg, CEO Mads V. Jørgensen said: “We are extremely humbled and honoured that King Features Syndicate has chosen an up-and-coming studio like ours to represent its hugely popular and world-renowned brands.”

“It shows that our strategy works and the games that we produce are some of the most beautiful and entertaining in the business. This is easily one of the most important milestones in the company’s history and will make a huge difference in our outreach to both customers and players.”

Carla Silva, VP and GM, global head of licensing, at King Features revealed the cooperation provided the potential to see even more world-known brands added to the agreement if it proved successful.

She added: “We see huge growth potential in the online gaming category and are excited to bring these iconic characters to life with the impressive development expertise and entertaining features of Lady Luck Games.”

“It is important that we chose the right studio who will respect all aspects of our brands. We found all that and more with Mads and his team and very much look forward to a long cooperation where we will codevelop what are certain to be very entertaining games.”

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About King Features

King Features is a premier producer and distributor of the world’s most iconic intellectual properties and a leader in classic character licensing and franchise development. With one of the longest-running consumer products programs in the industry, King Features’ portfolio includes world-renowned pop culture brands such as Popeye®, CupheadFlash Gordon™, The Phantom™, Hägar the HorribleMoominPrince Valiant® and Mandrake the Magician. King Features is currently producing The Cuphead Show! with Netflix Animation. As content syndication specialists, the company distributes beloved comics such as BlondieBeetle Bailey®, Mutts™ and dozens of others as well as columns, editorial cartoons and puzzles across multiple platforms and content providers around the globe. King Features is part of Hearst Newspapers, which publishes 24 dailies and 52 weeklies, including the Houston ChronicleSan Francisco Chronicle and Times Union (Albany, New York), and operates local digital marketing services and directories.